{"id":88,"date":"2019-03-25T19:45:47","date_gmt":"2019-03-25T19:45:47","guid":{"rendered":"http:\/\/uksitedesign.co.uk\/?p=88"},"modified":"2019-04-07T19:09:40","modified_gmt":"2019-04-07T19:09:40","slug":"user-experience","status":"publish","type":"post","link":"https:\/\/uksitedesign.co.uk\/?p=88","title":{"rendered":"User Experience"},"content":{"rendered":"\n<p>In the world of technology new terms appear every day. But though the term UX has been around for a while, people still confuse \u2018UX\u2019 and \u2018UI\u2019. At UK Site Design, we believe that UX and UI complement each other. Specifically, we believe that User Interface (UI) should be seen as a part of User Experience (UX). Let\u2019s see why.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"article_title_0\">Defining UX<\/h2>\n\n\n\n<p>&#8220;User experience&#8221; refers to a person\u2019s interactions with a product, application, or operating system. So designing a user experience \u2013 or in other words, creating a UX \u2013 means defining the way a product operates and how it meets a user\u2019s needs. It\u2019s obvious that a UX should be clear, comfortable and user-friendly. A great UX is deliberate and elaborate; you don\u2019t even notice it when using a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"article_title_1\">What problems does UX solve?<\/h2>\n\n\n\n<p>A good UX makes website navigation simple even for first-time visitors. If a user can\u2019t figure out how to sign up, change their password, or get to their shopping cart, then there&#8217;s a clear problem with the UX. An effective UX smoothly guides a user through a website or an application. In one of our designs for German cosmetics brand ARTDECO, our team designed a one-page checkout to increase the conversion rate and simplify the checkout process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of technology new terms appear every day. But though the term UX has been around for a while, people still confuse \u2018UX\u2019 and \u2018UI\u2019. At UK Site Design, we believe that UX and UI complement each other. Specifically, we believe that User Interface (UI) should be seen as a part of User [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"_links":{"self":[{"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=88"}],"version-history":[{"count":2,"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":165,"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/88\/revisions\/165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=\/wp\/v2\/media\/83"}],"wp:attachment":[{"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uksitedesign.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}