In the world of technology new terms appear every day. But though the term UX has been around for a while, people still confuse ‘UX’ and ‘UI’. At UK Site Design, we believe that UX and UI complement each other. Specifically, we believe that User Interface (UI) should be seen as a part of User Experience (UX). Let’s see why.
Defining UX
“User experience” refers to a person’s interactions with a product, application, or operating system. So designing a user experience – or in other words, creating a UX – means defining the way a product operates and how it meets a user’s needs. It’s obvious that a UX should be clear, comfortable and user-friendly. A great UX is deliberate and elaborate; you don’t even notice it when using a website.
What problems does UX solve?
A good UX makes website navigation simple even for first-time visitors. If a user can’t figure out how to sign up, change their password, or get to their shopping cart, then there’s a clear problem with the UX. An effective UX smoothly guides a user through a website or an application. In one of our designs for German cosmetics brand ARTDECO, our team designed a one-page checkout to increase the conversion rate and simplify the checkout process.